Case Study: L&Q revives property sales with Oracle Creative's Ropemakers Yard rebrand

L&Q revives a stalled development with Oracle Creative through a complete brand refresh

L&Q, a major property developer, engaged the vendor Oracle Creative to address the challenge of underperforming sales at a multi-phase development. The project required a complete and cost-effective brand refresh, including a new name, after the original was found to be in use elsewhere.

Oracle Creative delivered a strategic rebrand by developing the new name 'Ropemakers Yard,' inspired by local history, and a typography-led identity designed to convey luxury economically. The comprehensive solution included a new website, signage, marketing suite updates, and a premium-feel brochure. The work by Oracle Creative successfully repositioned the development, reversing its stalled sales momentum and establishing a strong sense of place.

L&Q