Case Study: L&Q achieves a premium riverside rebrand with Oracle Creative

L&Q repositions 69 riverside homes with Oracle Creative

L&Q engaged Oracle Creative to reposition its ageing New Union Wharf riverside estate in North Greenwich, transforming it into a desirable new address. The challenge was to modernize perceptions of the estate and create a complete brand identity and marketing campaign for a multi-phase regeneration project, beginning with 69 private sale homes.

Oracle Creative developed a comprehensive branding and marketing solution. The strategy combined strong visuals and lifestyle messaging, launching with a "Welcome Home" message to honor the estate's heritage while signaling its change. The solution included a complete visual identity, premium sales materials, and a wide range of marketing assets. The rebrand successfully repositioned New Union Wharf as a premium riverside destination, establishing a cohesive visual identity that elevated the estate's prestige.

L&Q