Case Study: MAG Property Development boosts sales and cuts marketing costs with Oracle Cloud

MAG Property Development Boosts Sales with Oracle Cloud

MAG Property Development, the real estate development arm of MAG Group in Dubai, needed to streamline its rapidly growing sales, marketing, and finance operations on a single platform. As its project portfolio expanded, the company wanted better data visibility, stronger reporting, lower operational costs, and a more efficient lead-to-cash process. It turned to Oracle Construction and Engineering, using Oracle Cloud technologies including Oracle Sales Cloud, Oracle Financials Cloud Service, Oracle Social Engagement and Monitoring Cloud Service, and related Oracle Cloud modules.

Oracle Construction and Engineering helped MAG Property Development implement an integrated Oracle Cloud platform that connected sales, marketing, finance, and project management processes. The solution reduced marketing campaign costs by 50%, shortened campaign launch times, improved lead generation, and gave finance teams a single source of truth for real-time project and cash flow data. With support from Oracle and partner iApps Consulting, MAG PD increased productivity, boosted sales, and scaled its business more effectively in a competitive real estate market.

MAG Property Development

Hani Abu Auida

Vice President