Case Study: Aldar Properties boosts marketing and sales efficiency with Oracle Cloud Solutions

Aldar Properties, Boosts Marketing and Sales Efficiency with Oracle Cloud Solutions

Aldar Properties, a leading real estate developer in the United Arab Emirates, needed a more integrated way to manage marketing and sales across multiple channels and systems. Working with Oracle Construction and Engineering, Aldar sought to replace spreadsheets and a legacy CRM with a future-proof solution that could improve lead management, ensure timely access to customer data, and better support its growing portfolio of real estate projects using Oracle Marketing Cloud and Oracle Sales Cloud.

Oracle Construction and Engineering implemented Oracle Sales Cloud alongside the already deployed Oracle Marketing Cloud, creating a central customer data hub and 360-degree view of prospects and customers. The solution aligned marketing and sales, improved customer journey tracking, and enabled better campaign execution and lead scoring; Aldar reported up to 40% higher lead generation targets and a considerable increase in real estate development sales revenue in the first year, while going live in just four months.

Aldar Properties

Dayan De Alwis

Manager – CRM and Data Solutions