Case Study: UnitedHealth Group achieves 30% employee engagement and significant weight loss with Optum360

UnitedHealth Group - Customer Case Study

UnitedHealth Group, a leading health care company serving 75 million people, sought to curb obesity-related costs and engage its large, distributed workforce in sustainable wellness. To test social-wellness at scale, UnitedHealth Group ran a 12-week, enterprise-wide pilot using Optum360 (via the ShapeUp social wellness platform) to connect employees, target at‑risk segments, and lower measurable health risks.

Optum360 deployed ShapeUp’s viral recruiting, team-focused features and social engagement tools (with no incentives) to drive adoption and retention, achieving 30% employee engagement (70% first-time wellness users) and enrolling 6,000 high‑risk individuals flagged by Optum predictive models. Participants collectively lost 25 tons, recorded >4 billion steps, averaged ~30 minutes of exercise daily, lost 3.9 pounds on average with a 0.6 BMI drop (1,511 lost ≥10 lb), saw >90% satisfaction, and Optum360 estimates the program will avoid over $1.2M in annual medical costs.

UnitedHealth Group