Case Study: Fortune 500 Global Electronics and Electrical Engineering Company achieves 9,000% increase in HSA account holders and significant tax savings with Optum360

Fortune 500 Global Electronics and Electrical Engineering Company - Customer Case Study

Fortune 500 Global Electronics and Electrical Engineering Company, with 350,000 employees and two medical carriers, needed to drive greater adoption of consumer‑driven health plans and increase HRA/HSA participation. Optum360 was engaged, leveraging its proprietary 5‑stage HSA engagement model and programs — including quarterly funding campaigns, 20 employee financial forums, and quarterly health‑savings newsletters (with Optum Bank as the HSA custodian) — to encourage activities that trigger employer HRA/HSA contributions.

Optum360’s campaign increased enrollment and engagement dramatically: HSA account holders grew from 74 in 2013 to 6,694 in 2015 (a 9,000% increase), 98% of employees covered by a CDHP opened an HSA (vs. 85% Optum average), open rates rose from 65% to 89% and use rates from 11% to 35% in 2014. The vendor’s approach also produced projected annual tax savings of $1.5M for employees and $405K for the employer, demonstrating clear measurable impact.