Case Study: Zeller Media lowers CPCs by 18% with Optmyzr

Zeller Media cuts CPCs by 18% with Optmyzr

Zeller Media, a digital marketing agency, needed a more efficient way to monitor Quality Score for a large-scale account with over 600 active campaigns for an online job recruiter client. Even minor fluctuations in Quality Score significantly impacted costs and ROI, so they required a tool to quickly detect what was causing these changes. They turned to Optmyzr's Quality Score Tracker tool to address this challenge.

Using Optmyzr's solution provided quick access to Quality Score components, saving the agency over 10 hours monthly on manual data crunching. This allowed for faster optimizations that reduced cost per click by 18%, leading to an estimated $36,000 in monthly savings while maintaining a Quality Score above 9.0.

Zeller Media