Case Study: SearchLab Digital boosts conversion rate with Optmyzr's Campaign Automator

SearchLab Digital boosts conversion rate by 42.86% with Optmyzr

SearchLab Digital, a Chicago-based agency specializing in Local SEO and Paid Media, faced a significant challenge managing Google Ads for clients with rapidly changing inventories, such as automotive dealers. Manually building and pausing campaigns for each vehicle was an extremely labor-intensive process. They needed a solution from their vendor, Optmyzr, to automate this and gain more control.

Using Optmyzr's Campaign Automator for feed-driven campaign creation, the agency automatically generated and paused ads based on live inventory data. This solution saved valuable time and allowed for highly customized, dynamic ads. The results were substantial, including a 42.86% surge in conversion rate, a 29.42% increase in CTR, and a 10.13% decrease in cost per conversion for their clients since March 2022.

SearchLab Digital