Case Study: SalesX achieves 58% more leads and 35% lower CPA with Optmyzr's Responsive Search Ad Builder

SalesX created RSAs in record time for 230+ locations and saw immediate growth in leads at lower CPA

SalesX, an award‑winning PPC agency, needed to roll out Responsive Search Ads (RSAs) across 500+ ad groups for Midwest Dental but estimated Google’s UI would take ~25 hours. To scale quickly they used Optmyzr and its Responsive Search Ad Builder (Add Responsive Search Ads tool) to automate RSA creation.

Using Optmyzr, SalesX identified ad groups missing RSAs, generated suggested ad text, bulk‑edited creatives, and deployed RSAs across 230+ locations in about 4 hours. The Optmyzr-enabled rollout drove 58% more leads (conversions), cut cost per lead/CPA by 35%, and was roughly 80% faster than manual deployment.

SalesX

Joe Khoei

Chief Executive Officer