Case Study: Marketing 360® boosts ROAS and scales account management with Optmyzr

Marketing 360® boosts ROAS 150% with Optmyzr

Marketing 360®, a SaaS company providing a full suite of digital marketing services to small businesses, faced a major scalability challenge. Their account management team was limited by operating within separate ad platforms, making it difficult to oversee a growing number of client accounts efficiently. They needed a centralized dashboard for better monitoring and sought smarter, automated optimizations from their vendor, Optmyzr.

Optmyzr provided a solution with its Rule Engine, Blueprints, and Dashboards, which became the central hub for daily operations. Specialized tools like the Shopping Campaign Management Tool and Rapid Campaign Launcher streamlined workflows and accelerated onboarding. The results were transformative: Marketing 360® achieved a 150% increase in both client ROAS and the number of accounts managed, while also launching campaigns 66% faster thanks to Optmyzr.

Marketing 360®