Case Study: Mabo achieves 56% greater account manager productivity with Optmyzr

Mabo cuts account management hours by 56% with Optmyzr

Mabo, an international PPC agency, faced increasing inefficiencies as it scaled up, with manual tasks across many client accounts impacting productivity and profitability. To address this challenge, they engaged Optmyzr and its suite of PPC management tools to help automate their processes.

By utilizing Optmyzr's tools, including the Shopping campaign tools and the Rule Engine, Mabo was able to deploy custom strategies for each client. The results were significant, including a 56% reduction in account management hours, 36% faster A/B testing, and 89% faster management of product groups. Optmyzr's solution greatly improved the agency's efficiency and operational speed.

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