Case Study: Anicca achieves significant ROAS and conversion improvements with Optmyzr's Rule Engine

Improved ROAS with Rule Based Bids for Energy Broker

Anicca, an independent digital marketing agency, faced a challenge getting campaigns to meet Target ROAS using Google's automated bidding experiments. The automated bids not only failed to reach ROAS targets but also drove up CPCs, prompting competitor reactions that hurt performance across other campaigns. To address this, Anicca turned to Optmyzr and its Rule Engine strategy for target ROAS bidding.

Optmyzr’s Rule Engine was used to generate bid suggestions that Anicca reviewed and manually approved to keep CPCs within a reasonable range, avoiding the second‑order effects of full automation. By combining Optmyzr’s tooling with human oversight, Anicca achieved a significant increase in both ROAS and conversions.

Anicca