Case Study: Epurple reduces CPA by 25% with Optmyzr

Epurple reduces CPA by 25% with Optmyzr

Epurple, an online marketing agency, faced the challenge of managing a growing portfolio of diverse PPC accounts efficiently. They needed a tool to automate optimizations for their specialists, freeing up time for higher-level strategy and improving cost savings for their clients. To address this, Epurple partnered with vendor Optmyzr and its platform in 2019.

Using Optmyzr's smart automations, workouts, and insights, Epurple's team could quickly optimize bids, test ad copy, and manage search terms. The solution from Optmyzr delivered significant results, including a 25% average reduction in cost per acquisition and a 2% reduction in overall ad spend, all while achieving a 29% lift in paid search traffic year-over-year.

Epureple