Case Study: Driva achieves 40% higher managed ad spend and improved account health with Optmyzr

Driva grows managed ad spend 40% with Optmyzr

Driva, an Australian online vehicle financing platform, faced the challenge of improving its PPC performance and return on ad spend with a small internal marketing team. They needed to automate reporting, gain better insights, and speed up routine optimizations, which led them to adopt the Optmyzr platform.

Optmyzr provided a solution using its Core product tools, including the Negative Keyword Finder and Rule Engine, to automate key optimizations and account monitoring. As a result, Driva increased its managed ad spend by 40%, decreased cost per conversion by over 10%, and improved click-through rates by over 1.5%, all while significantly reducing weekly management hours.

Driva