Case Study: Constellation cuts lead cost by 25% with Optmyzr

Constellation cuts lead cost by 25% with Optmyzr

Constellation, a marketing technology agency and Google Premier Partner, faced the challenge of delivering automotive leads to their dealership clients at a lower cost. They needed to show more relevant ads based on real-time inventory and reduce wasted ad spend by quickly turning off ads for sold vehicles, but doing this manually would be prohibitively expensive. They turned to Optmyzr for a technology-based solution using its Campaign Automator product.

Optmyzr's solution automated the creation and refreshing of search ads directly from dealer inventory feeds. This allowed Constellation to maintain full control over their campaigns while ensuring ads were always up-to-date. The results were significant, with Constellation cutting lead cost by 25%, saving over 50 hours monthly, and increasing both ROAS and client satisfaction.

Constellation