Case Study: Constellation Agency achieves 25% lower cost-per-lead and 50 hours/month saved with Optmyzr Campaign Automator

Constellation Agency automates PPC ads from dealer inventory

Constellation, a New York–based digital media agency focused on automotive advertising, needed to lower cost-per-lead and reduce wasted ad spend by keeping PPC ads in sync with rapidly changing dealer inventory and turning off ads when cars sold. Manual updates were prohibitively time-consuming, so Constellation turned to Optmyzr and its Campaign Automator to automate inventory-driven search ads.

Using Optmyzr's Campaign Automator, Constellation automated creation and refresh of granular campaigns, ad groups, ads, keywords and extensions from dealer feeds while retaining control for proprietary optimization; the automation improved ad relevancy and lead quality, reduced cost per dealership lead by 25%, saved about 50 hours of manual work per month and roughly 4 hours per campaign setup.

Constellation

David Johnson

Vice President