Case Study: Blue Yarn Media cuts CAC by 36% with Optmyzr

Blue Yarn Media cuts CAC by 36% with Optmyzr

Blue Yarn Media, a Seattle-based digital marketing agency, faced a challenge with manual campaign management. Tasks like keyword cleanup and budget pacing were a significant time sink, making it difficult to scale and monitor campaigns effectively across platforms. Founder Heather Darab sought a solution from Optmyzr to automate routine tasks, surface proactive insights, and free up time for strategic work.

By implementing Optmyzr's Rule Engine for automation and leveraging its proactive alerts, Blue Yarn Media was able to run campaigns reliably 24/7. The results were substantial, including saving over 240 hours per client annually. Optmyzr's tools also helped the agency achieve a 36% decrease in customer acquisition cost for one client and a 16% increase in acquisition efficiency for another, all while holding ad spend constant.

Blue Yarn Media