Case Study: Anicca achieves higher ROAS and conversions with Optmyzr

Anicca boosts conversions 36.4% with Optmyzr

Anicca Digital, a UK-based digital marketing agency, faced challenges with Google's automated ROAS bidding. Their campaigns failed to meet ROAS targets, and the experiments caused a negative spiral where high CPCs prompted competitors to bid higher, pushing their original campaigns further down in search results. They turned to Optmyzr's Rule Engine for a solution.

Using Optmyzr's tool to manage bids to a target ROAS, Anicca manually reviewed and accepted suggested bid changes to keep CPCs within a reasonable range. This strategy prevented costs from running away. As a result, Optmyzr helped Anicca achieve a significant increase in ROAS and conversions, including a 36.4% year-on-year boost in conversions and an 11.4% increase in click-through rate.

Anicca