Case Study: Bad Company Scales to 3 Locations and Automates Operations with Optix

How Tori from Bad Company expanded her operations from one to three locations using a franchise model

Bad Company is a female-led coworking space and franchise in New Zealand that grew from one location to three over six years. As the team expanded, they needed a way to streamline operations, reduce manual admin, and support a growing mix of members without losing their community-first brand. Optix provided the coworking management platform they needed, including a white-labeled app to keep the experience fully branded as Bad Company.

With Optix, Bad Company automated bookings, invoicing, plans, and member messaging across all locations. The team has processed more than 12,000 automated bookings, built over 1,000 active plans, and used in-app messaging to support community engagement. Optix also helped Bad Company launch its first franchise location and scale efficiently with multi-location management, saving time and enabling continued growth.

Bad Company

Tori Taylor

Co-founder