Case Study: Salon22 builds an engaged women’s community with Optix

How the Salon22 leadership team is building a community of empowered women with Optix

Salon22, a female-founded social and professional women’s club in New Orleans, partnered with Optix to replace manual, spreadsheet-based processes that had become a “hot mess” as the business grew. The team needed a beautiful, user-friendly platform that could serve as a single source of truth, support multi-tiered memberships, and help them build a stronger community experience for their members.

With Optix, Salon22 launched a white-labeled app to showcase events, share announcements through a community feed, and help members connect through a searchable directory and in-app messaging. The results included 150+ members in-app, 4,000+ messages sent, and 500+ engagements in just six months, showing how Optix helped Salon22 create a more connected and engaging member community.

Salon22

Mariska Morse

Co-founder