Case Study: Hello Friend reaches 100% occupancy with Optix

How James from Hello Friend uses Optix to automate his business and spend more time with members

Hello Friend, a coworking space in Sydney founded by James Sledmere and Chris, needed software that would let the team run day-to-day operations with minimal manual effort while still delivering a highly personal, hospitality-first member experience. As the space grew, James wanted a system that was easy for both admins and members to use, looked polished, and supported everything from memberships to communication and billing.

Optix provided that solution with flexible Plans & Passes, Assignments for dedicated desks, the member Directory and Messaging tools, and automated Invoicing. With Optix, Hello Friend reached 100% occupancy in under a year, grew to 50 members in-app, and streamlined its financial operations so invoicing required no manual intervention. James also noted that invoicing in Optix was especially straightforward, helping the team save time and focus more on community building.

Hello Friend

James Sledmere

Co-founder