Case Study: University of Exeter boosts PGCE engagement with Optix Solutions

University of Exeter boosts PGCE open day attendance with Optix Solutions

The University of Exeter's PGCE department needed to generate greater interest in its teacher training course and improve its digital marketing efforts. They engaged Optix Solutions to create a buzz for their open day and to develop a comprehensive digital strategy.

Optix Solutions implemented a multi-faceted solution, which included creating targeted Facebook video ad campaigns to drive event attendance, conducting keyword research for SEO, and building a new dedicated teacher training microsite. The vendor also developed a content plan to reach prospective students. Optix Solutions' work had a significant impact on increasing both event attendance and overall interest in the PGCE course.

University of Exeter