Case Study: The Drum achieves deeper subscription insights and GA4 confidence with Optix Solutions

The Drum trains 10+ data experts in GA4 with Optix Solutions

The Drum, a global subscription-based publisher for the marketing industry, faced challenges with its complex rollout of Google Analytics 4 (GA4). They needed to upskill their team, troubleshoot technical problems, and stabilize their reporting post-migration to continue year-on-year comparisons. They engaged Optix Solutions for data consultancy and GA4 training.

Optix Solutions implemented GA4 tracking to measure key metrics and provided bespoke training sessions for The Drum's data and development teams. This upskilled over ten experts, provided deeper insight into their subscription process, and enabled more detailed reporting. The client praised the training, and Optix Solutions continues to supply ongoing data consultancy and support.

The Drum