Case Study: Rain Nutrience achieves £1m in new business from website leads with Optix Solutions PPC and Performance Max

Rain Nutrience drives £1m in new business with Optix Solutions

Rain Nutrience, a UK-based full-service manufacturer of nutraceuticals and dietary supplements, needed to generate more leads from its website to support its growth goals. Their previous efforts with LinkedIn had yielded poor results, so they turned to vendor Optix Solutions for help with Pay Per Click (PPC) and Performance Max campaigns.

Optix Solutions implemented a managed PPC and Performance Max strategy, constantly testing and refining messaging, keyword bids, and audiences rather than using a 'set and forget' approach. This solution drove impressive results, including £1 million in new business from website leads and a 74.2% increase in enquiry form submissions, leading the client to confidently increase their investment with Optix.

Rain Nutrience