Case Study: Platform_ boosts conversions with Optix Solutions Paid Search and Performance Max

platform_ boosts conversions 47% with Optix Solutions

Optix Solutions was approached by Platform_, a UK-based property rental company, to increase enquiry volumes for its modern apartment buildings in cities like Cardiff and Sheffield. The customer needed to boost conversions through their digital advertising efforts.

Optix Solutions implemented a dual strategy using a niche Paid Search campaign and Google's AI-powered Performance Max. This solution drove 80% of conversions via Paid Search and then increased conversions by an additional 47% at half the cost with Performance Max, leading to the Cardiff site selling out.

Platform_