Case Study: Event Exeter unifies its venues and boosts engagement with Optix Solutions

Event Exeter boosts followers 11% with Optix Solutions

Event Exeter, the events organization for the University of Exeter, faced the challenge of consolidating its four distinct venue sub-brands under a single, unified social media presence to optimize its marketing reach. They enlisted Optix Solutions for its strategic social media expertise to manage this complex rebranding project.

Optix Solutions successfully rebranded and merged the existing social channels under the new Live @ Exeter identity, also creating a new brand identity and a best practice guide. The results were significant, including an 11% increase in followers to 9.8k and a 68.4% increase in engagement rates, successfully unifying the venues' online presence.

Event Exeter