Case Study: Arts University Plymouth achieves higher paid media conversions with Optix Solutions

Arts University Plymouth drives 5,359 conversions with Optix Solutions

Arts University Plymouth, an award-winning creative arts university, faced the challenge of raising its brand awareness and attracting student applications in a highly competitive sector, despite having a more limited budget than its competitors. They engaged the paid media services of Optix Solutions to run a refined campaign targeting prospective students with a specific interest in creative arts.

Optix Solutions implemented a multi-channel paid media strategy across Google, Meta, TikTok, and LinkedIn, using targeted audience segmentation and aligning activity with key academic dates. The results for Arts University Plymouth were significant, far exceeding national education industry averages with 140k clicks, 5,359 conversions, and a 5.73% conversion rate. The campaign's success led to Optix Solutions being retained for the university's subsequent marketing activities.

Arts University Plymouth