Case Study: Vina Koželj boosts online wine sales with Optiweb’s Shopware solution

Vina Koželj boosts mobile purchases by 27% with Optiweb

Vina Koželj (Koželj Wines), a family business known as The House of Good Wines, was struggling with an outdated website and online store built on an inflexible platform. Their site suffered from slow loading speeds, poor mobile responsiveness, and an inability to sync with their ERP system. Key functions were broken, and there were no options for their B2B clients, making it difficult to satisfy online shoppers. They enlisted the vendor Optiweb to modernize their e-commerce presence.

Optiweb solved these challenges by rebuilding the online store on the Shopware platform. The solution included full ERP integration, a modern B2B suite for business clients, and a content-rich encyclopedia for wine lovers. The new site achieved a 31% faster loading time and a 27% increase in mobile user purchases. Optiweb's implementation provided a future-proof, efficient, and scalable online universe for the client.

Vina Koželj (Koželj Wines)