Case Study: Inotherm boosts door configurator engagement with Optiweb

Inotherm boosts door configurations 27.6% with Optiweb

Inotherm, a major European manufacturer of aluminum entrance doors, faced challenges with its outdated and unintuitive online door configurator. The tool was not user-friendly, with too many steps and a poorly laid-out interface, which hindered the customer experience on their highly competitive German market. Partnering with digital agency Optiweb, Inotherm sought to overhaul this critical e-commerce service to better reflect its premium brand and simplify the customization process for its users.

Optiweb redesigned the configurator with a focus on a seamless user experience, introducing a single-page layout with a scrollable sidebar for all options and a live preview of the door. The solution was made fully responsive for mobile devices and included new features like saving and sharing configurations. The measurable results were significant: both the Slovene and German versions saw more than a 30% higher engagement rate, with the German site achieving over 61% more configurations and users spending nearly 75% more time using the tool. Optiweb's implementation led to substantially improved business results and positive feedback for Inotherm.

Inotherm