Case Study: Harvey Norman streamlines e-commerce and order management with Optiweb

Harvey Norman eliminates 47 critical UX blockers with Optiweb

Harvey Norman, an international retail chain, faced significant challenges with its outdated and inefficient e-commerce platform for its Slovenian operations. The site offered a poor mobile experience and had a fragmented backend, with product data scattered across spreadsheets and disconnected tools. This led to a confusing customer journey and manual, inefficient order management. Optiweb was engaged to modernize the platform and consolidate these processes.

Optiweb designed and implemented a complete solution from the ground up, building a new Magento 2 storefront and using Pimcore as a central PIM and CMS. A key element was a custom Order Management System built within Pimcore to automate order routing and tracking. The results for Harvey Norman included the elimination of 47 critical checkout blockers, a unified catalog, faster order processing, and fewer systems to maintain. Optiweb's solution provided a robust platform that the client's team now runs themselves.

Harvey Norman