OptiWeb Marketing
16 Case Studies
A OptiWeb Marketing Case Study
OptiWeb Marketing partnered with Polyrix, a company specializing in 3D scanning and measurement solutions for industrial sectors. The challenge was to increase qualified leads in a highly technical niche, as the client suffered from low organic visibility due to an improper website structure, minimal keyword rankings, and a lack of SEO-optimized content.
The solution implemented by OptiWeb Marketing combined comprehensive SEO initiatives, including technical and on-page optimization, with targeted PPC campaigns. This dual-channel strategy successfully positioned Polyrix in front of high-value audiences, resulting in over 13,000 active users, 5,700 new users from PPC, and a top average search position of 8.7.