OptiWeb Marketing
16 Case Studies
A OptiWeb Marketing Case Study
Le Bouquet, a Montreal-based online florist, faced challenges with inaccurate GA4 sales tracking, limited local SEO visibility, and the complexity of optimizing its bilingual e-commerce site for both English and French markets. The seasonal nature of the floral industry also caused significant traffic volatility. To address these issues, they partnered with vendor OptiWeb Marketing for a comprehensive SEO and data tracking solution.
OptiWeb Marketing implemented a custom GA4 data layer for accurate revenue reporting and executed a deep bilingual SEO strategy. This included local optimization, bulk product page updates, and a seasonal content plan. The solution drove significant results, generating over $3.5M in revenue, attracting 49K+ new users, and achieving an average keyword position of 6.6.