Case Study: Camelot achieves unified retail and wholesale eCommerce with OptiWeb Marketing

Camelot fixes Shopify structural problems in 60 days with OptiWeb Marketing

Camelot, a Canadian fabric and diamond painting kit design house, faced the challenge of managing both retail and wholesale customers on an outdated eCommerce platform that lacked flexibility, multi-currency support, and a secure B2B login section. They partnered with OptiWeb Marketing to build a modern Shopify website that could unify these operations and provide a seamless shopping experience.

OptiWeb Marketing designed and developed a new Shopify site from the ground up, implementing a custom wholesale login section and local currency integration. The solution streamlined Camelot's retail and wholesale experience onto a single, efficient platform, resulting in improved site performance, checkout speed, and user accessibility.

Camelot