Case Study: ADCO Displetech fixes duplicate sales tracking with OptiWeb Marketing

ADCO Displetech fixes duplicate sales in 60 days with OptiWeb Marketing

ADCO Displetech, a Canada-based retail store specializing in display solutions, faced a significant challenge with data discrepancies between their Shopify store and Google Analytics. These duplicate conversions and sales figures were impacting their net sales reporting. They enlisted OptiWeb Marketing to resolve this critical issue with their analytics and tracking setup.

OptiWeb Marketing conducted a comprehensive audit of the website, Google Analytics, and Google Ads, identifying that the root cause was conflicting tags and an outdated Analyzify data layer. Their solution involved reconfiguring tags in Google Tag Manager, updating the data layer code, and disconnecting Shopify's native integrations to prevent duplicate data sending. This meticulous approach by OptiWeb Marketing successfully resolved the data discrepancy, ensuring accurate sales tracking and preserving crucial client trust for ADCO Displetech.

ADCO Displetech