Case Study: Large Entertainment Company boosts campaign effectiveness with Optiv

Large Entertainment Firm Dramatically Increases Campaign Effectiveness

Large Entertainment Company was struggling with inefficient marketing campaign processes, including long lead times, limited visibility into historic data, and difficulty defining target audiences with enough context and fidelity. The company worked with Optiv to design a tailored solution that better aligned technology and workflows with its marketing and audience-definition needs.

Optiv deployed and secured the analytics environment, built a visual web application for faster audience planning, and integrated new data sources and downstream marketing partners. As a result, campaign definition and syndication dropped from weeks to days or even hours, 24–48-hour batch jobs shifted to near-real-time data flow, and the company could generate cardinality counts across billions of records in seconds, significantly improving campaign accuracy and impact.