Case Study: Social Media Examiner adds 250,000 email subscribers with OptinMonster

Social Media Examiner adds 250,000 email subscribers with OptinMonster

Social Media Examiner, a leading social media marketing resource, wanted to convert more website visitors into email subscribers. Their previous lightbox solution from AWeber lacked customization and critical features like split-testing, which limited their growth. They turned to the vendor OptinMonster for its suite of conversion tools.

By implementing OptinMonster's popups, including exit-intent and mobile-specific optins, and rigorously using its A/B split-testing feature, Social Media Examiner dramatically improved its sign-up rate. The results included a 66% growth in their email list, adding over 250,000 new subscribers, and achieving a 15% improvement in conversions through testing. OptinMonster became central to their subscriber acquisition strategy.

Social Media Examiner