OptinMonster
17 Case Studies
A OptinMonster Case Study
TemplateMonster, a website template provider, was struggling with low email signup conversions because its default subscription form sat unnoticed in the left sidebar. To grow its list, TemplateMonster turned to OptinMonster and tested several opt-in designs, ultimately looking for a better way to capture visitor attention and increase subscribers.
Using OptinMonster’s lightbox popup and the Postal theme across key site pages, TemplateMonster boosted visibility and list-building performance. Over seven months, the company added 12,000 new subscribers, increased conversions to 2.4% from 0.4–1.1%, and achieved 600% email list growth.