Case Study: Social Media Examiner achieves 250,000 more email subscribers with OptinMonster

How Social Media Examiner Added 250,000 Email Subscribers Using OptinMonster

Social Media Examiner, the world’s largest social media marketing resource, wanted to grow its email list more effectively and replace a basic AWeber lightbox popup that lacked customization and split-testing. The team chose OptinMonster to improve conversions with more flexible, mobile-friendly optins and better targeting.

Using OptinMonster, Social Media Examiner implemented exit-intent, lightbox, slide-in, and mobile-specific optins, along with ongoing A/B split testing to refine design and messaging. The results were strong: email signups rose from about 600 to 1,000 per day, the list grew 66%, more than 250,000 subscribers were added, and split tests improved conversions by 15%.

Social Media Examiner

Michael Stelzner

CEO