Case Study: Rich Page increases conversions by 316% with OptinMonster

How Rich Page Increased Conversions by 316% Using Exit-Optins

Rich Page, a conversion optimization expert launching The Website Toolbox, needed more opportunities to capture leads and subscribers from his existing traffic. After trying other popup tools, he chose OptinMonster for its conversion-ready designs and page-level targeting, using exit-intent optins to reach visitors as they were about to leave.

OptinMonster helped Rich Page implement an exit-intent lightbox and then A/B test headlines, benefits, and calls-to-action to improve performance. The result was a 225% increase in overall conversions, from 1.4% to 4.56%, and after further split-testing, a 316% increase in conversions, with signup rates on the registration page rising from 12% to 50%.

Rich Page

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Rich Page