Case Study: RazorSocial achieves 520% more conversions with OptinMonster

How RazorSocial Increased Conversions by 520% Using Content Upgrades

RazorSocial, an online training company focused on social media and content marketing, needed a better way to turn blog traffic into email subscribers and customers. Using OptinMonster, they looked to improve conversions on their existing content without creating new lead magnets from scratch.

OptinMonster helped RazorSocial implement exit-intent lightbox optins and content upgrades through MonsterLinks, tied into their Ontraport automation. The results were strong: exit-intent popups converted 155% better than previous popups, and content upgrades drove a 520% increase in conversions, with individual posts converting between 10% and 40% of readers.

RazorSocial

Ian Cleary

Chief Executive Officer