Case Study: Escola EDTI achieves 500% conversion growth with OptinMonster

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Preview of the Escola EDTI Case Study

How Escola EDTI Increased Conversions by 500% Using Split Testing

Escola EDTI, a Brazilian provider of Lean Six Sigma and Analytics courses, was getting around 12,000 visits per month but converting less than 3% of them into leads. Looking for a way to maximize traffic and grow its email list, Escola EDTI turned to OptinMonster, using optin forms and split testing to improve performance.

OptinMonster implemented fullscreen, exit-intent, and sidebar optins, along with split testing for design variations and a Custom HTML Form integration for RD Station. The results were dramatic: Escola EDTI increased conversions by 18%, boosted conversions by 500% in the first week, and grew its subscriber list from 400 a month to more than 2,600.


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