OptinMonster
17 Case Studies
A OptinMonster Case Study
Biddyco, a marketing company led by CEO Ben Philabaum, wanted to grow its email list and turn more website visitors into subscribers for its longer B2B sales cycle. The company needed a better way to capture leads before visitors left the site, and it turned to OptinMonster for help, including integration with MailChimp.
OptinMonster implemented Exit-Intent popups and A/B testing to engage visitors at the right moment and optimize performance over time. The results were strong: Biddyco tripled its conversion rate in one month, with visitor-to-subscriber conversions rising from 2.1% to 6.5%, helping them capture more leads and fuel their drip marketing campaign.
Ben Philbaum
CEO & Founder