Case Study: DateID increases subscriptions by 175% with OptinMonster

DateID increases subscriptions by 175% with OptinMonster

DateID, an online service for verifying online dating profiles, faced the challenge of converting its high website traffic of over 55,000 monthly visitors into customers. Despite the interest in their service, visitors were unsure how to proceed on the site, leading to low conversions. The company turned to OptinMonster to implement targeted campaigns that would guide users and prompt them to take action.

Using OptinMonster, DateID created multiple evergreen campaigns including Exit-Intent® popups, floating bars, and inline forms to target users at different stages of the customer journey. These campaigns were designed to grow their email list, promote a freemium plan, and convert users to paying customers. As a result, DateID achieved a 175% increase in email subscriptions, a 162.5% rise in freemium signups, a 75% increase in paying customers, and a 2.5x boost in overall sales and revenue.

DateID