Case Study: The Team Centralizes Sponsorship Evaluation with Optimy

The Team centralizes 3 client divisions with Optimy

The Team, a global sports, entertainment, music, and culture agency, faced the challenge of managing a high volume of inbound sponsorship requests for its clients through fragmented, division-specific processes. Using emails and spreadsheets led to inconsistent evaluation, a lack of visibility, and no audit trail, putting valuable opportunities at risk. To address this, they turned to Optimy for a sponsorship management solution.

Optimy provided a centralized platform to collect, score, and track all sponsorship requests. The solution automated multi-criteria scoring against predefined division criteria and delivered real-time portfolio reporting. As a result, The Team now manages three client divisions on one platform, with 100% of requests scored automatically and all data consolidated into a single auditable system, eliminating the need for spreadsheets and ensuring full decision traceability.

The Team