Case Study: Iren strengthens sponsorship management with Optimy

How Iren builds strong relationships through sponsorships

Iren, an Italian utility and energy company, needed a better way to manage sponsorship requests coming from different territories. Its main challenge was channeling a high volume of requests into an orderly system and following the organization’s correct process.

With Optimy’s structured and customizable form, Iren centralized requests, collected the right data, and managed the workflow more easily. Optimy also helped the company evaluate sponsorship impact through internal audits and an evaluation matrix, supporting stronger stakeholder relationships and a more organized sponsorship program.

Iren