Case Study: Rovia increases productivity by 32% with OptimumHQ

Rovia - Customer Case Study

Rovia, a $300 million membership-based global travel agency operating in more than 70 countries, was struggling to manage trip planning and internal workflows with thousands of spreadsheets, databases, email threads, and other disconnected tools. These manual processes created duplicate work, errors, and poor visibility across departments, making it difficult to track ownership, approvals, pricing, and updates efficiently. OptimumHQ was brought in to replace this fragmented approach with a single workflow management system.

OptimumHQ implemented its SaaS platform in phases, starting with quick-deployment dashboards for each department and then expanding company-wide to consolidate data, automate workflows, and connect inventory, sales, and procurement processes through APIs. The result was a 32% reduction in data entry time, 232,960 hours saved annually, and nearly $5 million saved in the first year. With 350 users in the system, Rovia gained real-time visibility, faster product launches, and the ability to make workflow changes without relying heavily on IT or outside consultants.

Rovia

Annette Weaver

Business Improvement Director