Case Study: Trophy Outlet achieves 3x page-one keyword growth with Optimum7

Trophy Outlet triples page-one keywords with Optimum7

Trophy Outlet, a national eCommerce retailer of personalized trophies and awards, faced stagnating organic search growth and revenue despite operating in a highly competitive market. Their challenge was to regain momentum and improve rankings for high-intent category pages that drive most of their sales, competing against larger, entrenched players. They partnered with the vendor Optimum7 for an SEO strategy to rebuild organic search as a primary growth channel.

Optimum7 implemented a category-first SEO strategy for Trophy Outlet, focusing on optimizing revenue-driving category pages, performing technical SEO remediation, and building page-level authority. This solution resulted in a near tripling of page-one keywords, from 459 to 1,237 over six months. The campaign also dramatically increased organic traffic, with clicks growing by approximately 466% and impressions by 550%, successfully reviving organic revenue and reducing reliance on paid advertising.

Trophy Outlet