Case Study: The Referee Store improves conversions with Optimum7’s BigCommerce template customization

The Referee Store boosts conversion rates and revenue with Optimum7

The Referee Store, a New York-based supplier of referee uniforms and accessories, sought to expand its product offerings and improve its online presentation. They engaged Optimum7 to implement a new BigCommerce template customization to better organize their diverse inventory and enhance the customer experience on their eCommerce site.

Optimum7 executed a comprehensive BigCommerce template customization, which included migrating categories and products and setting up a new theme with an updated menu for improved navigation. This strategic redesign resulted in The Referee Store achieving better conversion rates and increased revenue without an increase in marketing costs.

The Referee Store