Case Study: Tees2UrDoor.com and SugarStitch.com achieve a faster, scalable Shopify Plus migration with Optimum7

Tees2UrDoor.com and SugarStitch.com migrate 930,000+ orders to Shopify Plus with Optimum7

Tees2UrDoor.com and SugarStitch.com, two high-volume apparel brands, faced significant operational constraints on BigCommerce. Their challenge, handled by vendor Optimum7, was to migrate nearly a million orders and customer records to a new platform without interrupting sales, losing SEO equity, or disrupting their distinct retail and wholesale business models.

Optimum7 executed a strategic migration to Shopify Plus, implementing a headless architecture for improved performance and flexibility. The solution included two independent Shopify Plus stores to cleanly separate the brands. Optimum7 successfully migrated over 930,000 orders and 457,000 customers with no downtime or data loss, preserved all SEO rankings, and delivered a faster, more scalable foundation for future growth.

Tees2UrDoor.com and SugarStitch.com