Optimum7
64 Case Studies
A Optimum7 Case Study
Specialist ID, a family business selling security-related ID cards and lanyards, faced significant challenges competing with corporate giants like Amazon in the eCommerce space. Their goal was to increase conversion rates and improve their SEO to break into the modern digital marketplace. They engaged the vendor Optimum7 for SEO consultation, Amazon marketing, and digital services to address these concerns.
Optimum7 implemented a comprehensive solution including eCommerce SEO, content marketing, two platform migrations, link building, and a website redesign with custom functionalities like advanced search, Amazon marketplace integration, and tax-exempt ordering. This strategy exponentially grew Specialist ID's organic revenue and increased their sales, ensuring their visibility and ability to survive new Amazon challenges.